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Head of Marketing

Rugby Australia

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  • Sydney New South Wales Australia
  • Full Time
Closing 30 Oct 2019
Applications 0

Description

Rugby Australia (Rugby AU) the governing body of Rugby Union in Australia, is looking for an experienced and passionate Head of Marketing with a focus on retail and participation growth.

Reporting to the General Manager, Marketing & Digital, the key purpose of this role is to develop and execute innovative marketing strategies that deliver against the Rugby AU Strategic Plan.

Key responsibilities for this role:

  • Drive ticket sales and exceed targets for attendance and ticket revenue for all professional competitions where Rugby AU is the primary responsible for ticket revenue
  • Work closely with ticketing on yield management to maximise revenue, but balance with objectives to maximise attendance to matches.
  • Support hospitality and sales programs, merchandise, tour/travel, membership, and other commercial programs with marketing strategies and advertising.
  • Increase tune-in on broadcast rights holders’ channels, working with broadcast partners to harness relationship over broadcast terms, determine methods to improve synergies and utilise each channel to grow rugby viewership and broadcast value
  • Leverage and maximize contra relationships with all of Rugby’s broadcast partners
  • Drive opportunities to amplify Rugby AU’s marketing CTAs through broadcast partner channels and maximize relationships with all of Rugby’s broadcast partners
  • Define fan and stakeholder research data required in order to drive strategy development
  • Develop marketing plans that increase engagement of fans across community, Super Rugby and national brands
  • Amplify the “TEAM RUGBY” message through marketing channels
  • Instituting team building plan to deliver a culture that is fun and drives performance
  • Provides strong leadership and coaching to department through training and performance management
  • Complete Budget management, planning and reconciliation
  • Purchasing negotiations
  • Consult with Legal Department regarding legal and compliance matters
  • Work with Insights Manager to enhance knowledge of fans
  • Provide insights to the Ticketing Department to help develop and market ticket products

Essential Requirements

  • 7-10 years marketing experience
  • Commercial Acumen
  • Relationship building skills
  • Time Management skills
  • Organizational awareness
  • Attention to detail
  • Drive and a passion and knowledge of Rugby
  • Strong understanding of Digital marketing across all platforms
  • Strong strategic skills in developing plans that deliver against the broader business plan and based on insights
  • Experience working with third parties to build relationships and drive performance
  • Experience managing a team across all aspects of the marketing function
  • Experience delivering high performance in a fast-paced, resource-limited environment
  • Demonstrated ability to think, plan and mobilize to act strategically
  • Ability to initiate, monitor and review projects and activities in line with organizational plans
  • Demonstrated ability to develop and maintain relationships with a diverse group of stakeholders
  • Strong communication skills, written & verbal ability to develop and deliver support.
  • Relevant Marketing Degree

Apply for this role

To apply please send your CV and cover letter supporting your application to recruitment@rugby.com.au. Applications close Wednesday 30th October 2019.

Application Form

Head of Marketing Rugby Australia

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